Category: Uncategorized

Try to remember the last article you read online. What was it about? Did you find what you were looking for? Did you read it from start to finish?

If you are like most of today’s online readers, you probably just scanned the text in search of topics that interest you. I guess you read the headlines and tried to catch what seemed to you to be the most important.

This is confirmed by numerous studies, including an NNGroup study from 2008, which shows that users only familiarize themselves with 20-28% of the content on a page. A similar study was conducted by analysts from Chartbeat in 2013, confirming that most users only scroll through articles and do not engage with their content.

And what about books? I mainly mean professional or scientific books. You usually read such books in full. And when you want to quickly find a topic, you use the TABLE OF CONTENTS – thanks to it, you do not have to flip through the entire textbook. You go straight to the chapter that describes the topic you are interested in.

So why do most online articles not have such a table of contents? You might respond that they are too short and don’t need one. I agree with you 100%. However, most of the texts I come across are really extensive, and a table of contents would greatly facilitate navigating through them.

Additionally, long texts rank faster (achieve higher positions in search results like Google). Furthermore, Tim Brown (the owner of IDEO, where design thinking originated) claims that the longer the text, the better. Based on an analysis conducted, he believes that 1000 words is just the minimum, and the goal is 2500 words. The popular blog buffer stated that an entry should be read in 7 minutes. Which gives us about 1600 words.

The text you are now reading has 1117 words.

Try to recall the last article you read on the internet. What was it about? Did you find what you were looking for? Did you read it from start to finish?

If you are like most of today’s internet readers, you probably just scanned the text looking for topics that interest you. I guess you read the headlines and tried to catch what seemed most important to you.

This is confirmed by numerous studies, including the NNGroup study from 2008, which shows that users only familiarize themselves with 20-28% of the content on a page. A similar study was conducted by analysts from Chartbeat in 2013, confirming that most users merely scroll through articles, rather than engaging with their content.

And what about books? Here, I mainly mean industry or scientific books. You usually read such books in their entirety. And when you want to quickly find a topic, you use the TABLE OF CONTENTS – thanks to it, you don’t have to flip through the entire manual. You go straight to the chapter that describes the topic you are interested in.

So why do most online articles lack such a table of contents? You might respond that they are too short and don’t need one. I completely agree with you. However, most texts that I come across are really extensive, and a table of contents would greatly facilitate navigating through them.

Additionally, long texts rank faster (achieve higher positions in search results like Google). Furthermore, Tim Brown (the owner of the IDEO agency, where design thinking was born) claims that the longer the text, the better it is. Based on the analysis he conducted, he believes that 1000 words is just the minimum, and the goal is 2500 words. The popular blog buffer stated that a post should be read in 7 minutes. This gives us about 1600 words.

The text you are currently reading has 1117 words.

Try to remember the last article you read on the internet. What was it about? Did you find what you were looking for? Did you read it from beginning to end?

If you are like most of today’s internet readers, you probably just scanned the text for topics of interest. I guess you read the headlines and tried to catch what seemed to be most important to you.

This is confirmed by numerous studies, including a study by NNGroup from 2008, which shows that users only engage with 20-28% of the content on the page. A similar study was conducted by analysts at Chartbeat in 2013, confirming that most users just scroll through articles without engaging with the content. 

And what about books? I mainly mean professional or scientific books here. You usually read such books in their entirety. And when you want to quickly find a topic, you use the TABLE OF CONTENTS – thanks to it, you don’t have to flip through the entire textbook. You go straight to the chapter where the topic you are interested in is described.

So why do most online articles not have such a table of contents? You’ll probably answer that they are too short and do not need one. I agree with you 100%. However, most of the texts I encounter are really extensive and a table of contents would significantly improve navigation through them.

Moreover, long texts rank faster in search engines (achieving higher positions in search results such as Google). Further, Tim Brown (owner of the IDEO agency, where design thinking was born) claims that the longer the text, the better. Based on the analysis conducted, he believes that 1000 words is merely the minimum, and the goal is 2500 words. The popular blog buffer states that a post should be read in 7 minutes. This gives us around 1600 words.

The text you are reading now has 1117 words.

Try to remember the last article you read online. What was it about? Did you find what you were looking for? Did you read it from start to finish?

If you are like most of today’s internet readers, you probably just scanned the text in search of the topics that interested you. I guess you read the headings and tried to catch what seemed most important to you.

Numerous studies confirm this, including a study by NNGroup from 2008, which shows that users only familiarize themselves with 20-28% of the content on a page. A similar study was conducted by analysts from Chartbeat in 2013, confirming that most users just scroll through articles and do not engage with their content.

What about books? I mainly mean industry or academic books. You usually read such books in full. And when you want to quickly find a topic, you use the TABLE OF CONTENTS – thanks to it, you don’t have to flip through the whole manual. You go straight to the chapter that describes the topic you are interested in.

So why do most online articles not have such a table of contents? You might answer that they are too short and don’t need one. I agree with you 100%. However, most texts that I encounter are really extensive and a table of contents would significantly improve navigation through them.

Additionally, long texts rank better (achieve higher positions in search results such as Google). Furthermore, Tim Brown (the owner of IDEO, where design thinking was born) claims that the longer the text, the better. Based on conducted analysis, he believes that 1000 words is just the minimum, and the goal is 2500 words. A popular blog buffer stated that a post should be read in 7 minutes. This gives us about 1600 words.

The text you are now reading has 1117 words.

Versuche dich daran zu erinnern, welchen Artikel du zuletzt im Internet gelesen hast. Worum ging es? Hast du dort das gefunden, wonach du gesucht hast? Hast du ihn von Anfang bis Ende gelesen? Wenn du wie die meisten heutigen Internetleser bist, hast du den Text wahrscheinlich nur überflogen auf der Suche nach für dich interessanten Themen. Ich vermute, dass du die Überschriften gelesen hast und versucht hast, aus ihnen das herauszufiltern, was dir am wichtigsten erschien.

Das bestätigen zahlreiche Studien, darunter eine Studie der NNGroup aus dem Jahr 2008, die zeigt, dass Benutzer sich nur mit 20-28% des Inhalts auf einer Seite vertraut machen. Eine ähnliche Studie wurde von Analysten von Chartbeat im Jahr 2013 durchgeführt, die bestätigt, dass die meisten Benutzer nur durch Artikel scrollen und sich nicht mit ihrem Inhalt vertrautmachen.

Wie ist es jedoch mit Büchern? Ich meine hier vor allem Fach- oderwissenschaftliche Bücher. Solche Bücher liest man in der Regel ganz. Und wenn du schnell ein Thema finden möchtest, verwendest du das INHALTSVERZEICHNIS – damit musst du nicht das gesamte Lehrbuch durchblättern. Du gelangst sofort zu dem Kapitel, in dem das für dich interessante Thema beschrieben ist.

Warum haben also die meisten Internetartikel kein solches Inhaltsverzeichnis? Wahrscheinlich wirst du antworten, dass sie zu kurz sind und es nicht brauchen. Das stimme ich dir zu 100% zu. Die meisten Texte, auf die ich stoße, sind jedoch wirklich umfangreich und ein Inhaltsverzeichnis würde das Navigieren darin erheblich erleichtern.

Außerdem positionieren sich lange Texte schneller (sie erreichen höhere Positionen in Suchergebnissen wie Google). Weiterhin behauptet Tim Brown (Inhaber der Agentur IDEO, in der Design Thinking entstanden ist), dass je länger der Text, desto besser. Basierend auf durchgeführten Analysen, behauptet er, dass 1000 Wörter nur das Minimum sind, und das Ziel 2500 Wörter ist. Der beliebte Blog buffer hat angegeben, dass ein Beitrag in 7 Minuten gelesen werden sollte. Das ergibt etwa 1600 Wörter.

Der Text, den du jetzt liest, hat 1117 Wörter.